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Emily Hopkins
Senior Marketing Executive
MCM Expo Group

About speaker

With more than five years’ experience in marketing, Emily currently heads up MCM Expo Group’s biannual flagship MCM London Comic Con as Senior Marketing Executive.  
Before joining the company in 2015, she was previously Marketing & Communications Specialist at Ford Motor Company. Since then, her role at MCM has evolved to include delivering all marketing support and activity for Summer in the City and Kidtropolis events. 
Emily studied Media, Communications and Culture at the University of Gloucester and supports the exhibition and events industry as a member of the EN Thirty Under 30 Class of 2016.

Speaker's Sessions:

1510240800 - 1510242600

Marketing your exhibition digitally and online

Marketing an event today is more challenging than ever with multiple social platforms, email, content marketing, online influencers and more. It's hard to know what and where should we focus our efforts? In this session we will discuss the tools and tactics currently being used by leading events.